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China Goes West:
Everything You Need to Know About
Chinese Companies Going Global

China Goes West presents an unrivaled overview of Chinese companies. expansion into overseas markets. Learn more.



  • "A thorough and thoughtful examination of one of the most important trends that will help shape the future of business, technology and society..."

    - Yang Yuanqing Chairman and CEO Lenovo Group
  • "Smart, practical and highly readable... In China Goes West, Joel Backaler brings an important, accelerating global business trend into timely focus."

    - Mark Duval President American Chamber of Commerce in China
  • 'Joel Backaler's comprehensive China Goes West will be the go-to-guide for those looking to get up to speed quickly on the greatest business story of our time.'

    - Julian Chang
    Executive Dean
    Harvard Kennedy School
  • "China Goes West is an invaluable introduction to a critical emerging global trend and is both a useful and stimulating reference."

    - Vincent Chang, Ph.d.
    Executive Dean
    Peking University HSBC
    Business School
  • "Joel Backaler's book is a real eye-opener. Written in a clear, precise, and ready-to-use manner, it tells the tale of contemporary China's 'Journey to the West'."

    - Davide Cucino
    European Union Chamber
    of Commerce in China
  • "Joel Backaler's China Goes West is a true must-read for business leaders, researchers, and anyone interested in China's rapid economic growth."

    - Ken Newell
    Former President
    Pepsico Greater China


China Goes West Author

Joel Backaler is a director at Frontier Strategy Group, a contributing columnist for Forbes, and a member of the National Committee on United States-China Relations. His work focuses on bridging the gap between Western and Chinese businesses, serving as an intermediary and advisor to executive leaders on both sides.

Following a Fulbright Fellowship in Taiwan and advanced Mandarin study at the IUP Center at Tshinghua University in Beijing. Backaler worked with Atos Consulting's China state-owned enterprise practice in Beijing. During his subsequent career with Frontier Strategy Group, Backaler was part of the founding team of its Asia Pacific for American and European multinational companies.

Backaler is an award-winning blogger at and frequent contributor to mainstream global media outlets. He has lectured at Princeton University, testified before the U.S.-China Economic and Security Review Commission, and regularly speaks at companies and conferences on the topic of Chinese overseas investment.



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