China Goes West:
Everything You Need to Know About
Chinese Companies Going Global
China Goes West presents an unrivaled overview of Chinese companies. expansion into overseas markets. Learn more.
PRAISE FOR CHINA GOES WEST
"A thorough and thoughtful examination of one of the most important trends that will help shape the future of business, technology and society..."- Yang Yuanqing Chairman and CEO Lenovo Group
"Smart, practical and highly readable... In China Goes West, Joel Backaler brings an important, accelerating global business trend into timely focus."- Mark Duval President American Chamber of Commerce in China
'Joel Backaler's comprehensive China Goes West will be the go-to-guide for those looking to get up to speed quickly on the greatest business story of our time.'- Julian Chang
Harvard Kennedy School
"China Goes West is an invaluable introduction to a critical emerging global trend and is both a useful and stimulating reference."- Vincent Chang, Ph.d.
Peking University HSBC
"Joel Backaler's book is a real eye-opener. Written in a clear, precise, and ready-to-use manner, it tells the tale of contemporary China's 'Journey to the West'."- Davide Cucino
European Union Chamber
of Commerce in China
"Joel Backaler's China Goes West is a true must-read for business leaders, researchers, and anyone interested in China's rapid economic growth."- Ken Newell
Pepsico Greater China